“Things do not exist by themselves but because the language we use to describe them".
These languages show their creative effect on the new trends.
We study these effects.
Who we are
We are a Boutique Market Research Consultant.
More than 35 years working in Argentina, Latin America and Europe.
We are involved in all the processes of each project.
What we do
Our job is to focus: to find the right methodology, the ideal route to achieve intelligent, optimal and operational results for our clients.
We investigate:
Designs
Communications
New proposals
Products
Market releases
Flavours
Fragances
We deep dive into cultural trends, explore changes, breaks, innovation.
We detect the illuminating and different movements that reveal the future: Women, children, teens, GEN Z, GEN X, GEN T, gender perspective, among others.
Deep Insights
We believe Insights are not only what it's said but also what drives emotions.
This is why we dive deep into:
words, emotions, gestures, feelings and beliefs.
How we do it
Qualitative Studies
We trust this traditional and effective approach. We recognise each project as unique and tailor our strategy to the needs of the client. We conduct focus groups, mini and online focus.
Quantitative Studies
Face-to-face or online, data quantifying & statistics analysis and crossing for accurate decision making.
Ethnography
We delve deeply into consumer’s behaviours and their way of life. We see beyond the surface and inquire further into what lies behind everyday words.
RRSS Analysis
A key approach to understand and address communication strategies and adjust messages to effectively reach the target audience.
Workshops
A crucial and dynamic tool to create new products and develop innovative ideas, both within a company and with consumers.
Online Methodologies
We offer new and exclusive online methodologies such as: platforms, consumer day-by-day tracking, ethnographic deep dive.
Where we work
We work in Latam and for Europe.
We have our own teams in:
Argentina, Brazil, Uruguay, Paraguay, Chile, Peru, Colombia, Mexico.
Meet the team!
Lilian
Psychologist of University of Buenos Aires.
More than 35 years of experience investigating the world of consumers, brands and markets. Has worked in various brand and product categories
Unilever-accredited moderator.
María
BA in Arts (University of Buenos Aires).
Moderador and analyst. Specialized in qualitative techniques.
Currently pursuing an MA in Speech Analysis (University of Buenos Aires).