Who we are

What we do

How we do it

Where we work

Meet the team!

Contact us

“Things do not exist by themselves but because the language we use to describe them".

These languages show their creative effect on the new trends.

We study these effects.

Who we are

We are a Boutique Market Research Consultant.

More than 35 years working in Argentina, Latin America and Europe.

We are involved in all the processes of each project.

What we do

Our job is to focus: to find the right methodology, the ideal route to achieve intelligent, optimal and operational results for our clients.

We investigate:

  • Designs
  • Communications
  • New proposals
  • Products
  • Market releases
  • Flavours
  • Fragances

We deep dive into cultural trends, explore changes, breaks, innovation.

We detect the illuminating and different movements that reveal the future: Women, children, teens, GEN Z, GEN X, GEN T, gender perspective, among others.

Deep Insights

We believe Insights are not only what it's said but also what drives emotions.

This is why we dive deep into:

words, emotions, gestures, feelings and beliefs.

How we do it

Qualitative Studies

We trust this traditional and effective approach. We recognise each project as unique and tailor
our strategy to the needs of the client. We conduct focus groups, mini and online focus.

Quantitative Studies

Face-to-face or online, data quantifying & statistics analysis and crossing for accurate decision


We delve deeply into consumer’s behaviours and their way of life. We see beyond the surface
and inquire further into what lies behind everyday words.

RRSS Analysis

A key approach to understand and address communication strategies and adjust messages to
effectively reach the target audience.


A crucial and dynamic tool to create new products and develop innovative ideas, both within a
company and with consumers.

Online Methodologies

We offer new and exclusive online methodologies such as: platforms, consumer day-by-day tracking, ethnographic deep dive.

Where we work

We work in Latam and for Europe.

We have our own teams in:

Argentina, Brazil, Uruguay, Paraguay, Chile, Peru, Colombia, Mexico.



Meet the team!


Psychologist of University of Buenos Aires.

More than 35 years of experience investigating the
world of consumers, brands and markets.
Has worked in various brand and product categories

Unilever-accredited moderator.


BA in Arts (University of Buenos Aires). 

Moderador and analyst. Specialized in
qualitative techniques. 

Currently pursuing an MA in Speech Analysis (University of Buenos Aires).

Our Clients

Contact us

Write us and follow us on our social media.

Visit us

  • Cuba 2770 

    CABA, Argentina

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