“Things do not exist by themselves but because the language we use to describe them".
These languages show their creative effect on the new trends.
More than 35 years working in Argentina, Latin America and Europe.
We are involved in all the processes of each project.
Our job is to focus: to find the right methodology, the ideal route to achieve intelligent, optimal and operational results for our clients.
We deep dive into cultural trends, explore changes, breaks, innovation.
We detect the illuminating and different movements that reveal the future: Women, children, teens, GEN Z, GEN X, GEN T, gender perspective, among others.
We believe Insights are not only what it's said but also what drives emotions.
This is why we dive deep into:
We trust this traditional and effective approach. We recognise each project as unique and tailor
our strategy to the needs of the client. We conduct focus groups, mini and online focus.
Face-to-face or online, data quantifying & statistics analysis and crossing for accurate decision
We delve deeply into consumer’s behaviours and their way of life. We see beyond the surface
and inquire further into what lies behind everyday words.
A key approach to understand and address communication strategies and adjust messages to
effectively reach the target audience.
A crucial and dynamic tool to create new products and develop innovative ideas, both within a
company and with consumers.
We offer new and exclusive online methodologies such as: platforms, consumer day-by-day tracking, ethnographic deep dive.
We work in Latam and for Europe.
We have our own teams in:
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